The Fix
Your Venue Has a Problem. We Know Which One.
You've hired consultants before. They left you with a PDF and an invoice. Every failing venue shares the same patterns. Bleeding food cost. Broken service flow. Staff turnover. Revenue plateau. We've seen them all — and we fix them in 90 days or less.
Is This Your Venue?
- Revenue declining 3+ months in a row
- Food cost above 32% with no clear reason
- Staff turnover above 30% annually
- You're still the one solving every problem on the floor
- You've hired a consultant before and nothing changed
If two or more apply — you need an operator, not another advisor.
The Journey
Diagnosis. Build. Scale.
Every engagement follows the same three-phase model — whether it's operations (CJG) or digital (CJS). We diagnose the real problem, build the system that fixes it, then scale what works.
Phase 01
Diagnosis
We audit your operation or digital presence, identify the root causes of underperformance, and deliver a prioritised action plan.
CJG (Operations)
Profit audit, service flow, staff assessment, P&L review
CJS (Digital)
Website audit, SEO/GEO gaps, competitor analysis, funnel review
Phase 02
Build
We implement the systems, structures, and assets that solve the diagnosed problems — fast, focused, and commercially aligned.
CJG (Operations)
SOPs, management OS, menu engineering, cost controls
CJS (Digital)
Website build, SEO structure, content, lead generation system
Phase 03
Scale
Once the foundation is working, we optimise for growth — expanding revenue, reach, and operational capacity.
CJG (Operations)
Revenue optimisation, multi-venue systems, leadership development
CJS (Digital)
GEO authority, AI-search, conversion optimisation, retainer growth
Path 01
Turnaround
Your revenue is declining. Your staff keep leaving. The numbers don't make sense anymore. Sound familiar? We come in fast, diagnose the root causes, and implement immediate fixes while building long-term systems.
Deliverables
- Full Profit Audit (Menu Engineering + P&L Analysis)
- Quick Wins Identification (3-5 immediate revenue actions)
- Staff Assessment & Restructuring Plan
- Management OS Implementation
- Cost Control Systems (Food, Labor, Overhead)
- 90-Day Turnaround Roadmap with KPIs
Typical Outcome
15-30%
Revenue increase within the first 90 days
We identify where money is leaking — usually in food cost, labor scheduling, and menu pricing — then plug those holes before building the systems that prevent them from reopening.
Path 02
Growth
You're making money — but you know there's more. The venue works, but it's not scaling. You're still on the floor every night. We find the hidden revenue, refine the guest experience, and build the management layer that lets you step back.
Deliverables
- Revenue Optimization Strategy
- Guest Experience Audit & Redesign
- Upselling & Service Choreography Training
- Brand Positioning & Competitive Analysis
- Management OS (Daily Scoreboard, Staff Classification)
- Scalability Assessment & Multi-Unit Playbook
Typical Outcome
2-3x
Revenue per square meter improvement
Growth isn't about doing more — it's about doing the right things better. We optimize what you already have before adding complexity.
Path 03
Launch
You're about to invest serious capital in a new venue. You need it profitable from month one — not month six. We bring the operational expertise that ensures your venue doesn't just open — it opens right.
Deliverables
- Concept Development & Brand Identity
- Full Operational Blueprint (SOPs, SOS, Checklists)
- Menu Development & Recipe Costing
- Hiring Strategy & IKEA Method Training System
- Pre-Opening Timeline & Vendor Management
- Stress Test & Soft Opening Management
Typical Outcome
Day 1
Profitable from opening night — not month six
We stress-test everything before a single guest walks through the door. By opening night, your team has already handled the worst-case scenarios.
Path 04
Architecture & Interior Design
Hospitality-native design that protects your margins and maximizes guest experience. From concept through construction — operator-led at every stage.
Deliverables
- Concept Development & Space Planning
- Kitchen & Bar Layout Engineering
- Interior Architecture & Materiality
- FF&E Specification & Sourcing
- 3D Visualization & Renders
- Construction Documentation & Oversight
Strategic Partnership
CJG x AAb Studio
Operator intelligence meets architectural execution
Design that starts with the P&L, not the Pinterest board. Every layout decision filtered through operational reality — service flow, kitchen efficiency, covers per square meter, and guest experience.
Engagement Pricing
Choose the Depth That Matches the Problem.
Every engagement starts with a Discovery Sprint. From there, we scope the right level of operational support based on what we find.
4 Weeks
Discovery Sprint
Full operational audit, P&L review, service flow analysis, and prioritised action plan.
IDR 20,000,000
USD / AUD pricing on request
8 Weeks
Growth Acceleration
Revenue optimisation, menu engineering, guest experience redesign, and management systems.
IDR 50,000,000
USD / AUD pricing on request
12 Weeks
Full Turnaround
Complete operational overhaul — staffing, systems, financials, service, and culture rebuild.
IDR 100,000,000
USD / AUD pricing on request
Ongoing
Operations Retainer
Embedded advisory, monthly reporting, KPI tracking, and continuous operational support.
IDR 20,000,000/mo
USD / AUD pricing on request
15 minutes · Confidential · No obligation
Featured Project
Beach Boy — Full-Scope Engagement
Menu engineering by Chef Dan Segall. Restaurant & bar redesign. Plus the creation of BB Social Club — a new speakeasy cocktail bar concept.
How We Work
We Put Skin in the Game. Do Your Current Partners?
Our fee structure combines a lean monthly retainer with performance-based compensation tied to your results. When you win, we win. Full alignment, zero conflict.
Monthly Retainer
Lean & Fixed
Covers operational oversight, reporting, and ongoing advisory
Performance Bonus
Results-Tied
Earned only when agreed KPIs are hit — revenue, cost, or guest metrics
Equity Option
Long-Term Alignment
Available for Launch engagements — we invest our time for shared upside
Discuss Your Engagement.
Book a 15-minute discovery call. No pitch, no pressure — just an honest conversation about where your venue is bleeding money and whether we're the right people to stop it.
Book Your Discovery Call